Short and simple is always better, and of course, remember to be audience-focused and benefit-led…Read More
Business and communication insights
Before you read on, check yourself with these three questions –
What makes a message easy to understand?
What makes a message memorable?
What makes a message effective at helping you achieve your objectives?
As a teacher of public speaking skills, I am a distracted audience member. Whether the speaker is great and really holding the audience, or less-than and struggling (whether aware of it or not), I inevitably wonder, “why?”Read More