When customers are actively trying to avoid marketing messages, what does it take to break through the clutter, capture their attention, and inspire them to engage with your brand? Learn about the importance of stories for business, how to curate content that showcases your brand in engaging ways, the benefits of building a messaging framework, and more…Read More
Business and communication insights
Before you read on, check yourself with these three questions –
What makes a message easy to understand?
What makes a message memorable?
What makes a message effective at helping you achieve your objectives?
As a teacher of public speaking skills, I am a distracted audience member. Whether the speaker is great and really holding the audience, or less-than and struggling (whether aware of it or not), I inevitably wonder, “why?”Read More